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You will find Cameron-Brooks offers
many of the career fields that are available in Corporate
America. To be as successful as you can in your transition,
it’s recommended that you review and learn as much
as you can about all of the career fields listed below.
Since a lot of career fields are interrelated, the more
you learn, the better you will perform in your new career.
This will also give you a good idea of where you might best
fit in the business world.
Business Analysis |
Consulting |
Engineering |
Finance |
General Management
Information Technology |
Manufacturing |
Marketing |
Operations |
Professional Sales
Top Secret and Secret Clearance
Definition: The development and implementation of strategies aimed at enhancing the profitability of a product.
General: Marketing is about idea leadership. Working with a marketing team, you will have the responsibility for the design and execution of marketing strategies for a particular product. A marketing strategy includes researching consumer demand, developing product positioning (value proposition), analyzing competitive activities, developing sales promotions, coordinating advertising development, creating new packaging strategies, developing sales forecasts, and analyzing and implementing pricing strategies based on internal manufacturing costs and the pricing strategy of competitors.
Leadership
skills: Marketers
are visionary leaders. They take control of a product
strategically setting forth the vision for what a product
should stand for in the eyes of the customer. More importantly,
they use their leadership skills to motivate the organization
to buy into a vision by communicating consistently, efficiently,
and effectively. In essence, you are the "hub at the center
of a wheel" in that you will interact with every group
in the business, yet you have no direct authority (sales,
R&D, manufacturing, logistics, finance, and legal, as
well as advertising agencies, market research firms, trade
publications, etc.). Think of times in the military when
you took the initiative to get others going on an important
project and played a leading role in producing results.
Creativity:
In marketing, creativity means always looking "out of
the box" at new ways to get improved results. You must
have a track record of going beyond the "status quo" and
looking at problems from a different perspective. Keep
in mind that companies are not talking about artistic
creativity, but rather strategic thinking (a new way to
get better results).
Analytical skills:
In marketing, you will analyze market trends, competition,
consumer buying habits, pricing, shipment reports, market
research data and much more. Thorough analysis allows
companies to reduce the risk associated with complex business
decisions. You must be able to discuss examples of complex
problems that you solved in the military where you used
data/numbers to make decisions. Some examples of data:
historical information, collaborating with others, After
Action Reviews, inspection results, budget estimates,
testing results, training evaluations, etc. You should
not only discuss how you gathered information, but more
importantly, how you used the data to uncover the root
cause(s) of a complex problem.
Strategic thinking
skills/initiative:
Marketing has the responsibility of developing new ways
to make a product more successful. With your analysis,
you will have a large role in conceptualizing, developing
and implementing new strategies that improve business
results. Companies want to see that you have a track record
of "championing" ideas in high school, college and in
the military. Prepare examples of times you developed
a high demanding goal (organizational goals are best)
and played a key role in making it happen. Make sure you
focus on how the results produced a significant and lasting
impact.
Communication skills:
You must present your ideas in a clear and logical manner
where they can be easily understood. Your ability to "sell"
your ideas to a broad array of people, as well as management,
is critical.
Brand Management
Product Manager
Marketing Associate
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You will start your career assigned to a specific product team. The mission of your team is to maximize volume, market share, and profitability of the product to which you are assigned. In essence, you will be part of a team that runs a business within a business fully responsible for all business results for your product. You will conduct in-depth analysis to become an expert on your product and its consumers, and develop (in collaboration with your team) an annual business plan for your product. This includes conducting analysis on industry trends, consumer dynamics, competitive activity, product segment, product positioning, advertising strategy, packaging, volume forecasts, and profitability. While you will spend a great deal of time analyzing numbers and information to understand your customers and the market, you will be expected to go beyond the numbers, to contribute actively and constantly to the success of the product. Based on your knowledge of your consumers and the competition, you will get involved in developing and evaluating advertising, promotions, volume forecasts and promotion budgets directed toward attaining sales volume and profit objectives for your product. While you will provide a lot of analytical expertise to maintain a pulse on retail and competitive dynamics, you will also play a big role in developing initiatives to help position your product to win in this competitive industry. Marketing is highly interactive where you will collaborate across the organization with groups such as market area staff, channel partnerships, corporate management, market research, legal, field sales management, distributors, retailers and more. This position requires strong analytical skills (using numbers to solve problems), excellent leadership skills (ability to develop a vision for your product and implement it across functional lines), and a track record of producing results despite complexity and adversity. Excellent career opportunities in all areas of a company exist for the successful marketing candidate.
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